https://www.emilykemp.co.uk/home daily 1.0 2026-06-17 https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/478cfd8e-13e5-4ded-88ba-6d01f08be42c/Sept+25+headshot.jpeg https://www.emilykemp.co.uk/about daily 0.75 2026-06-17 https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/43ce41f2-6eef-4a94-be70-bb7317be705b/Screenshot+2026-04-13+at+10.40.42.png https://www.emilykemp.co.uk/contact daily 0.75 2026-06-17 https://www.emilykemp.co.uk/results-and-impact daily 0.75 2026-06-19 https://www.emilykemp.co.uk/portfolio daily 0.75 2026-06-19 https://www.emilykemp.co.uk/portfolio/audio monthly 0.5 2026-06-02 https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/166c252c-6709-4732-a037-e74e06d14ff1/Screenshot+2026-06-02+at+12.11.39.png Portfolio - Audio https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/942936de-fdf1-423d-85b1-ee565c763305/Screenshot+2026-06-02+at+12.17.07.png Portfolio - Audio https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/8a1cb90e-8e5a-4152-8144-841f57dfc97f/Screenshot+2026-06-02+at+11.59.56.png Portfolio - Audio https://www.emilykemp.co.uk/portfolio/brand monthly 0.5 2026-06-03 https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/9585a5fd-8d8d-4ab6-a4f4-9718d94fc120/Screenshot+2026-04-23+at+12.11.57.png Portfolio - Brand A brand film I scripted for H&B&Me – Holland & Barrett's behaviour change health app – telling the story of what the app stands for and why it exists, with a secondary goal of driving downloads. I wrote in an inspirational tone to connect emotionally with viewers before moving them to act. https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/9645458f-dd53-4da5-a5fd-91615add53f8/02_H%26B%26ME+-+Tone+of+voice.png Portfolio - Brand Tone of voice guidelines I created for H&B&Me. Developed in collaboration with a behavioural science specialist, I ensured evidence-based principles underpinned the guidelines, and set out clear examples as to how writers should communicate with the audience. https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/7a6b8183-2f6c-4f6c-b0d5-df8c14f47cea/hbme_campaign_creative.png Portfolio - Brand Building on a concept created by creative agency True Story, I wrote copy for H&B&Me's first brand campaign, centred on biological age. Launched across Meta, YouTube, Apple Search Ads, and TikTok, the campaign reached over 50,000 views in its first influencer activation alone – and drove over 100,000 unique app installs. https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/51429741-c85e-404d-99bd-6438310aacd2/Screenshot+2026-04-30+at+14.50.04.png Portfolio - Brand In-store signage copy written for Holland & Barrett's "store of the future" retail concept – introducing the H&B&Me app to shoppers and bringing the biological age proposition to life through large-format, immersive signage. https://www.emilykemp.co.uk/portfolio/emails monthly 0.5 2026-06-17 https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/b8fbd502-14e2-466a-9c61-03027f28821e/Screenshot+2026-04-21+at+12.01.10.png Portfolio - Emails https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/4ce06663-ec28-462c-ab87-c3443b35222b/Screenshot+2026-04-21+at+12.00.19.png Portfolio - Emails https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/b1253454-e145-4bb1-a6c6-edb8e83e4ba7/Screenshot+2026-04-22+at+15.36.40.png Portfolio - Emails https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/885a402a-ee6b-4a79-8899-4f1b172f98c5/Screenshot+2026-04-21+at+12.06.38.png Portfolio - Emails https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/2c878d0a-1698-4f46-81e8-53589ed0eb3f/Screenshot+2026-04-21+at+12.14.52.png Portfolio - Emails https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/7252b387-a0f2-42ae-ab97-dc53a35ec7fe/Screenshot+2026-04-22+at+15.56.23.png Portfolio - Emails https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/e9ebbbcd-940a-491d-9f9f-00540113989e/Screenshot+2026-04-21+at+12.10.58.png Portfolio - Emails https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/05fd436f-2937-48d1-90b1-a23c435a573c/Screenshot+2026-04-21+at+12.10.12.png Portfolio - Emails https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/11166f41-2f63-4022-8c43-75d5a403ba5a/Screenshot+2026-04-21+at+12.13.59.png Portfolio - Emails https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/14f21cf8-efb0-4077-9fd6-e6a09efc9b8a/Screenshot+2026-04-22+at+15.58.52.png Portfolio - Emails https://www.emilykemp.co.uk/portfolio/project-four-l3zw3-dk9py-xcmem-llk7k-cnfna-2rhs2 monthly 0.5 2026-06-03 https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/1ac9ec4f-e1c6-4f1b-8b82-b212459a81cc/Screenshot+2026-04-22+at+16.44.25.png Portfolio - Articles https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/7e4289e1-6272-4737-883d-c1f05a4b88ac/Screenshot+2026-04-23+at+09.28.19.png Portfolio - Articles https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/5893735f-ae71-4bbd-8bdc-6b508c7d6fc3/Screenshot+2026-04-22+at+16.46.30.png Portfolio - Articles https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/23031da2-8faf-4881-b8e0-18c8598bb5c1/Screenshot+2026-04-23+at+09.27.18.png Portfolio - Articles https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/3c5d6148-a073-4989-99f6-144e77d130df/Screenshot+2026-04-22+at+16.43.31.png Portfolio - Articles https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/3d0217e7-d1d9-4318-93cf-3aafae829168/Screenshot+2026-04-23+at+09.27.45.png Portfolio - Articles https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/11f0be0c-f44b-4ba4-958c-1dff1b4ee656/Screenshot+2026-04-22+at+16.45.18.png Portfolio - Articles https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/a76799a9-1619-4178-8c08-b0afc845287e/Screenshot+2026-04-23+at+09.46.09.png Portfolio - Articles https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/c39c93de-035b-4a6f-944b-37cc8e1ad320/Screenshot+2026-04-22+at+16.46.58.png Portfolio - Articles https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/1776939968855-P9OXJWNU1VVTMBC58LY5/Screenshot%2B2026-04-23%2Bat%2B09.48.41.png Portfolio - Articles https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/2efef391-1872-4821-b929-01c65f67f5c1/Screenshot+2026-04-22+at+16.46.08.png Portfolio - Articles https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/07362b6b-0e8c-41b1-8d7c-05b8e2123582/Screenshot+2026-04-23+at+09.53.02.png Portfolio - Articles https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/1776940013285-254IXZL7P58TCW665JO8/Screenshot%2B2026-04-23%2Bat%2B09.53.40.png Portfolio - Articles https://www.emilykemp.co.uk/portfolio/project-two-ky966-n329z-nnx53-feazs-ajmse-k7xmk monthly 0.5 2026-04-30 https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/6f3db330-a8e4-4e9c-8f1e-73f0fc282776/H%26B%26Me_Infographics_Social-Media-Usage_1.jpg Portfolio - Infographics This infographic accompanied an article on building a healthier relationship with social media — illustrating tips like following healthcare professionals and using platforms to build genuine community. https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/f6ae56d1-e73c-4339-80cc-088b5e7fc76e/H%26B%26Me_UPF_Article_Infographics_NOVA_Chart+%282%29.jpg Portfolio - Infographics A nutrition infographic for an article on ultra-processed foods, explaining the NOVA classification groups and including a caveat on the definition on UPFs and the classification system itself. https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/3686c09b-aac7-481d-b2be-12f7b4897dcc/Infographic_Biological-vs-Chronological.jpg Portfolio - Infographics A comparison table illustrating the differences between biological age and chronological age — a concept that was new to most app users at the time, designed to make a complex idea scannable and easy to grasp. https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/2a5124de-cdac-4189-bfe3-73d3ad06185d/H%26B%26Me_Infographics_Sedentary-Behaviour_1.jpg Portfolio - Infographics An infographic illustrating the impact of sedentary behaviour on different aspects of health. Designed for app users as part of an ongoing engagement content calendar. https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/bf7b0bb8-a352-40f6-b266-9a5515acf154/H%26B%26Me_UPF_Article_Infographics_Healthier_Swaps_UPFs+%281%29.jpg Portfolio - Infographics A visual guide to simple, everyday food swaps – turning a potentially preachy nutrition topic into something accessible and actionable for app users. https://images.squarespace-cdn.com/content/v1/69dcb8c1c65e4479966297e8/a8df2907-baa3-4d5f-951f-c8c4e9f45937/H%26B%26Me_Infographics_Sedentary-Behaviour_2.jpg Portfolio - Infographics A visual guide to breaking the sitting cycle — designed to stop the scroll and reinforce key messaging from the accompanying article. https://www.emilykemp.co.uk/portfolio/project-one-f5w4d-z9nem-s3jda-eyssk-a6prr-lb7ss monthly 0.5 2026-06-19 https://www.emilykemp.co.uk/portfolio/content-strategy monthly 0.5 2026-06-17