Video
Below, you’ll find a brief selection of video scripts I’ve written.
Behaviour change
A user opens the app at 11pm, stuck in the same loop they've been trying to break for weeks. What they need isn't a wall of text – it's something quick and immediately useful. This was the brief I worked from for the videos below.
Collaborating with a behavioural science specialist, I took evidence-based techniques – like cognitive reframing and problem solving – and turned them into short, actionable videos.
The challenge was distillation: keeping the psychology accurate, but making it feel like a friend talking you through a hard moment, not a lecture. Every script was written for that person who was struggling, with one aim: help them take the next step forward.
Ongoing engagement
Beyond individual scripts, I've owned content strategy for projects designed to keep users engaged over the long haul. I developed concepts, source the talent to bring them to life, wrote the scripts – and then made every word count through careful copyediting.