Video
From short how-to videos to expert-led explainers, I write video scripts that engage and retain.
Behaviour change
Working for a behaviour change app designed to help users build healthier habits, I collaborated with a behavioural science specialist to script a series of short videos, distilling complex psychological techniques into actionable content.
These scripts take evidence-based behaviour change techniques – like cognitive reframing and problem solving – and turn them into motivating, sub-two-minute videos for real users who were struggling.
Ongoing engagement
Alongside scriptwriting for targeted behaviour change programmes, I’ve led content strategies for ongoing engagement streams. In these examples, the work involved developing video concepts, identifying talent, scriptwriting and copyediting.