Results & Impact
Great content is defined by how it lands with an audience – and metrics are one of the best ways to understand that.
100k+
unique app installs in 2024, driven in part by optimised App Store copy I wrote
50k+ views
on a video for an influencer campaign I scripted – within 3 hours of going live
~30%
reduction in user goal attrition through programme content I created
£15k
generated in under 24 hours via a single peak-season email I wrote
14.1%
click-through rate (from impression to app install) for a paid social campaign where I led on copy
Top 5
Google rankings and regular Featured Snippets secured through SEO content I worked on